Arkansas Enduro Series Names Monster Energy Presenting Sponsor in Three-Year Partnership
Bentonville/Bella Vista, Ark. (July 15) — Arkansas Enduro Series and its producer, Ozark Foundation, today announced a new three-year partnership with Monster Energy, naming the global beverage brand the Presenting Sponsor and Official Energy Drink of the Arkansas Enduro Series.
Mountain bike enduro, one of the fastest growing disciplines in off-road cycling, combines the technical challenge of downhill racing with the endurance of cross-country riding. Competitors are timed only on predominantly downhill "special stages," while untimed climbs and transfers test riders' fitness, strategy, and self-sufficiency throughout a full day of racing. Under the new agreement, Monster Energy will serve as the presenting sponsor of each of the four Arkansas Enduro Series races, bringing its iconic brand and athlete-driven culture to one of the fastest-growing mountain bike race series in the United States.
"This is a powerful partnership for the Arkansas Enduro Series as we continue to grow the series as one of North America's premier gravity racing experiences," said Michael Spivey, President & CEO of Ozark Foundation. "Monster Energy is an iconic global brand that shares our passion for adventure, performance, and authentic outdoor culture. Together, we'll continue expanding the series, reaching new audiences, elevating the racer and spectator experience, and showcasing Arkansas as one of the world's great mountain biking destinations."
Throughout the series, riders and spectators can expect a strong Monster Energy presence, including on-site product sampling, branded activation areas, athlete engagement opportunities, premium event experiences, and digital storytelling designed to celebrate the culture and excitement of enduro racing. The partnership is intended to enhance every race weekend while creating memorable experiences for competitors and fans alike.
The agreement builds upon an existing relationship between Monster Energy and the Arkansas Enduro Series.
"Monster Energy has built its brand by supporting the world’s best athletes and epic events that push the limits of performance," said Jim Conway, Vice President of Club Channels for Monster Energy. "Partnering with the Arkansas Enduro Series and Ozark Foundation continues that tradition. Arkansas is home to some of the finest mountain biking terrain in North America, and we're excited to support the riders, the events, and the incredible mountain biking culture that continues to grow across the region. We see tremendous opportunity to help elevate this series while connecting with one of the most passionate riding communities anywhere."
The 2026 Arkansas Enduro Series features four races showcasing some of Arkansas' most challenging and scenic trail systems:
Round 1: Bentonville/Bella Vista
Round 2: Eureka Springs
Round 3: Hot Springs
Round 4: Mount Nebo State Park (Dardanelle)
Together, these venues highlight Arkansas' diverse terrain and reinforce the state's reputation as one of North America's premier mountain biking destinations.
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About Arkansas Enduro Series
The Arkansas Enduro Series is the premier mountain bike enduro race series in Mid-America, featuring four races each autumn on some of Arkansas' most renowned trail systems. The series attracts riders from across the United States to compete on world-class terrain while experiencing Arkansas' growing reputation as a leading mountain biking destination. Learn more at www.arkansasenduroseries.com.
About Ozark Foundation
Based in Bentonville, Arkansas, Ozark Foundation is a nonprofit event production organization that produces best-in-class outdoor recreation events that position Arkansas and Northwest Arkansas as premier outdoor recreation destinations. Its portfolio includes the Arkansas Graveler, OZ Stage Race, Arkansas Enduro Series, OZ Kids events, and other nationally recognized cycling and outdoor recreation experiences. Learn more at www.ozarkfoundation.org.
About Monster Energy
Based in Corona, California, Monster Energy is one of the world's leading marketers of energy drinks and alternative beverages. The company supports athletes and events across motorsports, mountain biking, BMX, surfing, snowboarding, skiing, skateboarding, MMA, eSports, music, and action sports. More than a beverage company, Monster Energy is a lifestyle brand built around authenticity, performance, and pushing boundaries. Learn more at www.monsterenergy.com.